A state-of-the-art online booking system is a must-have for many modern companies selling travel products. The vast majority of customers are now booking for their services online and they need an intuitive and functional online reservations system that they can use to quickly make online reservations for various services ranging from accommodation to tours.
The popularity of these online reservations systems is on how they automate and simplify online booking processes. Buyers of your travel products will be able to make easy reservations for your products and services from the comfort of their home which is quite convenient for them. When you are absent in the online market, it means that you are obviously losing big to your competitors who have automated the accommodation reservations process.
But not all online booking system are the same. Besides, the market is really crowded with hundreds if not thousands of companies that are selling one travel solution or another. Customers value simplicity and reliability. They want a reservation system that will not fail them. Additionally, they want a platform where they can make reservations easily with only a few clicks of the button. Every booking system or booking engine must have some important feature that will ensure it is delivering optimal experiences and performance to the customers. These include the following –
A Nice Image Gallery
A good system must allow you to add beautiful high resolution images. Images are powerful marketing tools and are some of the most important conversion factors for any online booking platform. Through the images, the buyer is able to visualize in advance what they are going to experience once they make reservations. If the images are good, you have a good chance of making the conversions.
A Nice Book Now Button
The call to action is very important in triggering action and ensuring conversions. Have booking engines with bright, easy to use and simple buttons. These buttons should be catchy, easy to find and with a language that is actionable.
Real-time booking functionalities
Real time booking offers you as an operator a great deal of flexibility in terms of the tours that you offer. You can decide when and where to offer what and the customers also have a great deal of flexibility when it comes to scheduling their online bookings according to their budget and travel needs. For example, the prices should be able to adjust automatically based on factors such as time of booking, date of travel and the customer behavior. As an operator, this helps to maximize on your sales without so much as answering too many calls or speaking to too many customers.
Multiple payment options
A good online booking system must offer support for multiple payment options in order to make it easier for customers to pay for services with relative ease. Apart from the usual VISA and MASTERCARD, it is important to have other options such as PayPal amongst others.
Social Media Integration
We live in the age of sharing information and online interaction and it is therefore important to have a booking system with some easy social media integration.
Phone and Online Support
This is a certainly a must-have in any online booking system. Customers may get some hitches when booking with your system and may need to make quick inquiries before they proceed with the reservations. It is therefore important to have a booking system with good phone as well as online support.
If you are running a holiday tours or accommodations company, you can make your life easier by using a robust online booking system such as that offered by Netbookings which has many of these features.